Fashion and Body Standards


As a woman, I often feel frustrated by typical off-the-shelf clothing sizes, and I’m sure you do, too. The standard numerical sizes 2, 8, 14, etc. reveal almost nothing about how the garment will actually fit me as a labeled size 10 woman. And don’t get me started on Small, Medium, XL. How many of us have every single one of those sizes in our closet? Size inconsistency has existed since at least 1937.

Here are some numbers that illustrate the insanity of women’s clothing sizes: A size 8 dress today is nearly the equivalent of a size 16 dress in 1958. And a size 8 dress of 1958 doesn’t even have a modern-day equivalent — the waist and bust measurements of a Mad Men-era 8 come in smaller than today’s size 00.

Ask any woman and she’ll tell you: We are not all shaped the same, and we each carry weight differently. Some of us have flat tummies and full thighs. Some of us have round tummies and thinner thighs. We all have different bust sizes and heights.

Fit Is Important

It’s important for the sake of comfort that clothing fit properly. Many women settle for clothes that fit “well enough” because it’s difficult to find ready-to-wear items that fit perfectly. Most fashion designers recommend tailoring garments to fit, but that’s a costly, time-consuming venture that most women simply don’t consider.

Needs size variation:

Women have the right to feel comfortable and confident in their clothing, no matter which body shape. Hipstik Legwear launched to celebrate each woman’s own beautiful shape and size. While most hosiery brands size by height and weight which doesn’t account for where she carries her weight, Hipstik uses a one-of-a-kind sizing chart that combines height and body shape to create hosiery that fits each woman comfortably.