How are beauty and skin care products shaping the beauty industry?
By Emma Scott
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The beauty industry is developing rapidly for years. Beauty products are doing exceptional in the market. In this modern world, people have started taking care of their skins and faces. Even in the past, the stores that were not performing in the market are doing great now. Beauty brands in Qatar believe that half of the market of beauty products is online qatar while other the half is in the stores. It’s hard to find another market segment where’s that true.
Unique circumstances of beauty industry these days.
Journey of exploration:
Lot of consumers, especially women are on the journey of exploration. Ladies are no more clinging to same beauty product. Everyone in the game wants to be updated. They are enjoying new products and finding new brands. The shift in the market is supposedly due to generation gap. Younger consumer is not sticking to single large brand like their parents did. Instead, they are exploring multiple different local brands and they try to find what is best for their skin. And need to be Instagram able also helps.
The surge in creativity:
New and younger brands are supporting the surge in creativity. Such new brands also help new ideas in the market to flourish and then they make these ideas self-sustainable. This is great as it helps the new companies but on the other hand, they create strong competition in the market. It seems like every day there is a new beauty brand with a new idea about how to become or remain handsome. Entrepreneurship is boiling up the market. Physical retail beauty channels support these brands.
These sets of circumstances are always visible in the buy beauty and fashion products market, and nobody knows what the outcome of this will be. It never goes forever. It’s been happening in the beauty industry for much longer but it’s certain to end at some point. There are four major trends in the beauty industry that are fast-growing ideas and are popular with younger consumers.
The instant fix:
This kind of product helps the consumer to get instant gratification after using the product. This has been a long-lasting desire of people to have instant improvement after using the product. Such products allow consumers to see immediate improvements in bags, lines, and brightening.
The doll look:
Such kind of looks is usually popular in the movie industry and fashion industry. Doll look is created by using heavy makeup and surgeries. It’s not actually about the improvement to your look but taking you to flawlessness. This process is deeply rooted in makeup and it’s quite an expensive process. But it’s worth a try.
Skincare from Earth:
The skincare category is booming day by day but more importantly, skincare from natural sources is attracting more consumers. People usually say that skin and mind are linked and there is a connection between skincare and wellness. It’s in the opposite direction where skincare is going.
Customization:
There are many big companies that use data and customer input to either make a new product or decide on a product for the desired customer. Customization is a premium for you if you can afford it.
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