Although you’ve likely been aware of major tech companies such as Samsung, Huawei and Apple, There are many smaller phone brands making headline-grabbing announcements that are worth keeping an eye. Launching a brand-new phone in 2018 could seem early in an already overcrowded market but Sky Li was convinced that consumers aged between 18 and 25 were in the majority of cases underserved.They wanted something that was affordable and stylish.
Realme was founded in China but is now a hot-new brand throughout the world, particularly within India and Europe with its budget Smartphones are gaining traction in the low-cost and mid-price brackets. The company doesn’t shy away from high-end models either, when it comes to the Realme Race top-end line slated for a release in early 2021.
At present, realme has entered 27 markets worldwide, including China, India, Indonesia, Vietnam, Thailand, Malaysia, Europe, Russia, Australia, Egypt, etc.
Foundation of Realme
Realme was founded in the year 2000. Realme Company was established by the company in Shanghai and is located in Shenzhen
Realme was created in the year the year 2010 as a subsidiary brand of another smartphone company called Oppo. However it gained its independence in the year 2018 when it began producing its own smartphones.
We’ll walk you through an overview of the history of the company as well as anything you need to learn about the evolution of the brand.
A Short History of Realme
The history of Realme can be traced to Oppo who began selling phones under its own brand name in 2014; however, because the company wasn’t achieving enough success it joined forces with a different Chinese manufacturer of smartphones (Coolpad) in the year 2015. The partnership didn’t last for long however, since Coolpad has sold its trademark and brand to Oppo in 2016. It continued to sell handsets under its personal brand name until 2018.It was decided to launch a new brand for smartphones called Realme. The launch only lasted three months though, because Oppo took full control over Realme in April of 2018 and continued to sell Realme-branded phones as part of its Oppo umbrella. Since May 2018 to today, Realme has been operating as an independent company of Oppo.
Since then, the company has been releasing phones at a rapid pace and also expanded its offerings from making phones available in India in addition to China to other regions of the world too.
The Realme Company has a net value of $1 billion, as per official sites, with the most up-to-date information is available as of press time.
Realme’s Chief Executive Officer is Shang Hsiao, who took over from the previous Realme Chief Executive Officer Sky Li on September 7th in 2018. The same day the announcement was made it was announced that Realme founder Tony Chen would become President of Realme and will also join the Oppo board of directors. Tony’s elevation to the board signifies that his stake of Realme has increased from 33 percent to 37 percent. In addition to managing Realme, Tony manages Oppo Digital which is Oppo’s research and development department for audio-related products.
Growth of Realme
Realme is now part of the other brands in the smartphone market, including Oppo, OnePlus and Vivo as being part of a tech conglomerate known as BBK Electronics. The specific connection between the BBK’s smartphone brands is not known however, we do observe technology and innovation shared between the three companies particularly Oppo as well as OnePlus.
The coming this year Realme plans to expand its operations in Europe, Russia and its home market of China. This is no difficult task considering these markets are sought-after by the major manufacturers of phones.
In the first quarter of the year 2020 realme introduced its double driven strategy “Smartphone + AIoT”. In June of the year 2020, realme’s worldwide smartphone users increased to 35 million and the numbers of AIoT audio products surpassed the record with 1 million. Based on the data of Counterpoint worldwide smartphone sales during the first quarter of 2020, the emerging brand of smartphones, realme is ranked 7th, with a year-over year growth of 157%. This is as the top brand globally as well. The fastest-growing brand of smartphones, realme is at the top of the smartphone market brands.