Retailers need to turn the disruption caused by the pandemic into an opportunity, and this opportunity exists online, explains a leading analyst. Retailers need to identify and follow consumer trends.
t is especially important that retailers remain cyberaware, especially for the post Christmas sales. This important is emphasized by Rafael Lourenco, EVP and Partner at ClearSale. The analyst is especially concerned about how changing consumer behaviors have altered the ecommerce landscape and which retail trends will carry over into 2021.
Lourenco explains to Digital Journal that, without a doubt, 2020 was a year of unexpected disruption. Taking the UK. the ecommerce market had grown exponentially in the past decade and the numbers have especially surged due to the global pandemic. In June, 2020 for instance, the percentage change in monthly Internet retail sales skyrocketed to 73.4 percent compared to 13.1 percent in March.
This growth signalled a long-term shift toward online shopping. As a result, Lourenco explains that the sector has seen “retailers creating a multichannel strategy with a renewed focus on digital commerce”.
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